One in a Row

It can be really easy to get caught up in the numbers and quantity, losing sight of the wins that hold the most significance. Today, we’re celebrating the number one. The original. The beginning. The moment that opened the door.

Do you remember when you tried something new for the first time? Riding a bike, shooting a free throw, or doing a cartwheel? The first time is never easy, and in most cases requires some falling down and failure along the way. There will be misses, and there will be tumbles whenever you try something new. But then it happens… the first time you nail it. You pedal without falling, you make the free throw, or you stick the cartwheel. Remember what the first time feels like?

As we’ve been working over the past two years to craft Brand Bounce Bootcamp, we’ve run hundreds of people through this program to help them clarify their brand message. It’s been challenging, and there have been a ton of refinements and twists along the way. But, looking back for just a moment, it’s powerful to reflect on the first group we tested Bootcamp with. They were a room full of our trusted partners, friends, and clients — all eager to help us. We had done all the work, refined the process as best we could and were ready to put it to the test. It was as close to perfect as we could expect that day, and we left with some opportunities for improvement. Nonetheless, it created a group of raving…